We were tasked to reimagine the Anergi brand logo to signify strong governance frameworks and development of a singular African identity, that clearly distinguishes itself as a leading power platform on the continent. The African continent needed to be a central component of the logo in reimagining the current logo.

Our Solution: As energy is cyclical, we infused the element of the circle shape into the visual logo design so that the circular shape will be represented in all the branding touchpoints